Transform your relationship with data! Our mission is to energize people to be curious about their data.

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January 28, 2021

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July 13, 2021

A number of data sources—like your phone number, linked accounts, browsing history, your demographics, and even who you’re standing near—create such an accurate portrait of you that it’s like your phone is “spying” on you to deliver hyper-targeted ads.

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May 24, 2021

Privacy laws require websites to disclose what information they collect. Depending on where you live and what the laws are, privacy laws can range from cookie banners to deleting and amending our digital data.

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May 4, 2021

Time spent on an app, how long you stay to read a post, where and what you click: All those behaviors are data used to tailor your experience and keep you engaged.

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March 3, 2021

Your location information enables apps to do a lot of neat things. It can also be a sensitive piece of information, which is why your phone doesn't give access to it without your consent. Overall that's a very good thing, but it means the onus is on you to decide: should you say yes when an app asks to use your location?

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January 28, 2021

We're serious about answering your questions about data and we didn't want to skip over this one. Here's a post to get you started. If it sparks more questions, let us know!

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January 28, 2021

Your phone apps collect data through a single location data point (once), a one-off trace (when you’re using an app), or all the time through persistent location tracking. Your phone is piecing together a story about you and your habits every time you location-share.

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January 28, 2021

passive-indicators

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January 19, 2021

All your social media accounts act as a unique web of identifiers. Take small steps like fuzzing your data or creating unique usernames to make your private accounts a little more private.