Our mission is to energize you to be curious about your data.


January 28, 2021


February 6, 2023

Are you curious about “private” browsing? What makes it private? What doesn’t make it private? Here we answer some questions about privacy and your browser.

December 15, 2022

Are you curious about how art gets made by artificial intelligence? This article explains the basic technology and potential concerns about AI generated art.

November 16, 2022

In Why Trackers? we answered what trackers are and what purpose they serve. Here, we answer what you can do to have more agency.

November 9, 2022

If you use the internet, you have a digital footprint. Learn more about what you can do to reduce and manage traces of yourself online.

October 13, 2022

Information about you is collected every time you visit a website. In this entry we answer, “Why trackers? What purpose do they serve?”

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September 9, 2022

We use technology all the time. But it’s hard to know what’s going on with your data and what you can do to protect yourself. Here are some easy steps to make your online experience a little bit safer.

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July 13, 2021

A number of data sources—like your phone number, linked accounts, browsing history, your demographics, and even who you’re standing near—create such an accurate portrait of you that it’s like your phone is “spying” on you to deliver hyper-targeted ads.

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May 24, 2021

Privacy laws require websites to disclose what information they collect. Depending on where you live and what the laws are, privacy laws can range from cookie banners to deleting and amending our digital data.

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May 4, 2021

Time spent on an app, how long you stay to read a post, where and what you click: All those behaviors are data used to tailor your experience and keep you engaged.

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March 3, 2021

Your location information enables apps to do a lot of neat things. It can also be a sensitive piece of information, which is why your phone doesn't give access to it without your consent. Overall that's a very good thing, but it means the onus is on you to decide: should you say yes when an app asks to use your location?

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January 28, 2021

We're serious about answering your questions about data and we didn't want to skip over this one. Here's a post to get you started. If it sparks more questions, let us know!

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January 28, 2021

Your phone apps collect data through a single location data point (once), a one-off trace (when you’re using an app), or all the time through persistent location tracking. Your phone is piecing together a story about you and your habits every time you location-share.

An illustration from the point of view of a person with light skin driving a car down a road into the sunset. The usual signage on the road and dashboard are replaced with laptop and phone icons, like the battery symbol.
January 28, 2021

Every little icon on your device means something—even if you’re not actively using it.

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January 19, 2021

All your social media accounts act as a unique web of identifiers. Take small steps like fuzzing your data or creating unique usernames to make your private accounts a little more private.